[ London Times ]
This newspaper, most correctly known simply as The Times, began publication in 1785 and continues to this day.
The edition of September 27, 1844, contained a "Newf for sale" notice — black coat:
NEWFOUNDLAND DOG. — A gentleman having TWO NEWFOUNDLAND DOGS wishes to PART with ONE of them, an universally admired animal, 18 months old, perfectly jet black, docile, a good retriever and water dog. Price moderate. No dealer need apply. Iniquire at Hube's newspaper office, Holland-street, Brixton-road.