[ London Times ]
This newspaper, most correctly known simply as The Times, began publication in 1785 and continues to this day.
The edition of September 9, 1850, carried the following "dogs for sale" ad from a commercial dealer:
NEWFOUNDLAND DOGS for SALE — two extraordinary handsome and large powerful animals, just imported from St. Johns' . . . . Apply to Frederic Whitbread, shipping live stock merchant, Stepney-causeway.