[ London Times ]
This newspaper, most correctly known simply as The Times, began publication in 1785 and continues to this day.
The December 5, 1828 edition of The Times carried the following "lost Newf" notice:
DOG LOST. — LOST, on the 1st of December, a moderate sized BLACK and WHITE NEWFOUNDLAND DOG; answers to the name of "Lion." Whoever will take him to Mr. Hall, Union-hall Police-office, will receive ONE GUINEA REWARD.