This important thrice-weekly newspaper ran, in February of 1761, a notice regarding a lost dog "of the Newfoundland kind" belonging to the Duke of Richmond. White coat.

A brief "lost dog" notice from one of the world's most venerable newspapers. This is the first of many such notices that appeared in this paper (which began publication in 1785) over the years. Black coat color.

Another "lost Newf" notice — Irish spotted.

A "found dog" notice for a brownish Newfoundand.

A notice seeking the return of a lost Newfoundand — black and white.

A "found dog" notice regarding a brindle (!) Newfoundand.

A "found dog" notice (no colors specified).

A lost Newfoundland – coat color "black inclining toward gray." The earliest reference I have found to gray in the Newfoundland.

A "Newfoundland for sale" — no color; size brag.

A Newfoundland for sale (with its having saved a person from drowning a particular selling point) — black and white.

A "found Newf" notice, interesting for its remarks on its black and brown coat color.

Two fine young Newfoundlands for sale (no color information).

Several Newfoundlands for sale, including a "retriever of the Newfoundland breed" (no color information).

A lost fawn-colored Newf, the first reference I've found to this coat color in Newfs. An ad in this same newspaper from July 20, 1852, reports a lost "dun-coloured" Newfoundland.

Another "lost Newf" notice with implications for the color history of the Newfoundland coat (Irish spotted).

A "lost Newfoundland" notice — black and white.

A "found dog" notice — Irish spotted.

A "Newfoundland for sale" notice; no color information but a remark on water ability.

A "found Newf" notice — black and white.

Another "lost Newf" notice — black and white.

A "lost Landseer" notice — but not just any lost Landseer: this one was "Bashaw," who had his portrait painted by Sir Edwin Landseer and a statue made in his likeness by Matthew Cote Wyatt!

A "lost Newf" notice — black and white.

Another "lost Newf" notice — black and white.

Another "lost Newf" notice, this time for a black with only a tiny amount of white (what will in the next few decades become the dominant Newfoundland color, displacing the Landseer).

The "largest and handsomest" Newfoundland in England is for sale. A recurring phenomenon in the 1820s and 1830s, I should note....

Another handsome Newfoundland for sale.

A "lost Newf" notice — mostly black, with white chest and paws.

A lost Newfoundland ad, with very detailed coat description — Irish spotted.

A "mostly black" Newfoundland retriever – yes, you read that right – is offered for sale.

Someone managed to both lose and find Landseer Newfs at the same time.

A "strayed" Landseer Newfoundland notice (detailed color description).

Newfoundlands for sale, with their water skill emphasized.

A "lost Newfoundland" notice — for a white and tan Newf!

A "found dog" notice for a dog "of the Newfoundland and mastiff breed" — black, curly coat.

A "found Newfoundland" notice — black coat.

A "lost Newfoundland" ad: black and white coat.

A "lost dog" notice — for a yellow Newfoundland!

A Newf for sale notice — black and white coat.

A lost Newf — mostly black with white feet and throat.

A "found Newf" notice — black coat.

A "lost Newf" notice — black coat.

Perhaps worth noting is the fact this dog was reported lost in the immediate vicinity of one of the addresses used by the hucksterish dog dealer J. S. Pardy, whose trafficking in Newfoundlands has earned him his own page here at The Cultured Newf.

A "Newf for sale" notice — with a fawn coat and black muzzle.

Two "Newfoundlands for sale" ads, one of which makes note of webbed feet, the other which remarks upon the straight black coat of the Newf for sale.

A "Newfoundland for sale" ad specifically remarking that the dog is "all black."

A "lost Newfoundland" notice — black coat with white forepaws and chest.

A man thinks he has bought a black Newfoundland, it turns out to have been a dye job — the dog is actually a "grizzled gray" Newf.

A Newfoundland for sale, guaranteed to jump off any bridge (!). Black and white coat.

A "lost Newfoundland" advertisement — black-and-white coat.

A "Newfoundland for sale" advertisement — black-and-white coat.

Another "Newfoundland for sale" advertisement — black-and-white coat.

Two "gigantic Newfoundland sledge dogs" for sale — and they're only 9 months old (!).

A "lost Newf" notice — black coat.

A Newf for sale — black coat.

A Newf for sale — black and white coat.

Another Newf for sale — black coat.

Another Newf for sale — "perfectly jet black."

A found Newf — black but with unusual white markings.

A lost Newfoundland notice — black and white coat.

Another lost Newfoundland notice — black coat. And a whopping reward.

Yet another lost Newfoundland notice — black coat. And another unusual reward — but unusual in the wrong direction.

A "Newf for sale" notice with no mention of coat color but interesting for what it does tout about the dog.

A "Newf for sale" notice — a Newf of the "Labrador breed" (?). Black coat, no white.

A "lost Newf" notice — black coat.

Yet another Newfoundland named "Lion" managed to get himself lost — black and white (Irish spotted?).

A young-Newf-for-sale ad, noteworthy for its specificity about the dog's size.

Two advertisements regarding Newfoundlands appeared on the same day, both dogs with black coats.

Not for the first time, someone in London managed to both lose a Newfoundland and find a Newfoundland. The lost was a black, the found was a Landseer.

A lost Newf — black and white coat but with "a light red tan face." (!)

A lost Newf — black and white coat.

Another lost Newf — black and white coat. And with the name "Carlo," made popular in the 1803 play The Caravan, which featured an on-stage water rescue by a Newf.

Lost Newf — black coat.

Lost Newf — black coat. And a rare mention of temperament: "docile with children."

Four Newfs for sale. No mention of coat color, but the ad touts the fact the dogs are "direct from St. John's.

A "found Newf" notice. No mention of coat color, but the fact the dog is referred to as a "Newfoundland retriever" could be an indication that breed identities were still somewhat in flux at this point in the 19th Century.

A "lost Newf" notice, — black coat.

Another "lost Newf" — black coat.

Newf for sale — black and white coat.

Found Newfoundland — black coat.

Found Newfoundland — "dingy" black and white coat.

Lost Newfoundland — black with white feet and tail tip.

Found Newfoundland — black with white markings, including a white mouth (!)